According to recent recearch, 56% of 2017 ICOs fail. And you know what? That's OK. 90% of startups fail but the rest grow so high that they compensate venture investors 90% loss and provide very high profits.
So the basic rules with ICOs are very simple:
1. Do the research before you invest
2. Diversify, diversify, diversify
3. Ignore news and HODL
I agree. New-born ICOs will oftentimes look like a big failure even after reaching the targeted market cap because usually a few weeks after the ICO, there is a sudden decrease of coin value. But don't judge quickly! I know someone who earned this particular token last October 2017 and he immediately sold it. Guess what, its price as of now is five times its price last October.
If you think I am indeed gan the longer we keep the coin it will come but also ride in a few months this price is also getting down and cheap gan