THE LIQUID BONUS MEDIUM ACTS AS A HUB CONNECTING CONSUMERS WITH RETAILERS AND BRANDS BY ANSWERING THEIR URGENT NEEDS FOR IMPROVED COMMUNICATION, OPTIMIZATION OF OFFERING AND ADVANCED GEO TARGETING DRIVEN BY LOCATION - BASED SERVICE.
Using Blockchain technology, the Liquid Bonus Medium eliminates most frictions preventing instant use of rewards and other customer benefits by introducing the interoperable Liquid Bonus (LiBO) reward tokens in combination with online marketplace having location-based (LBS) capability.
Being used as a single unified rewarding mean inside the decentralized borderless international environment, Liquid Bonus tokens shall play a role of the high-grade fuel for the next generation global loyalty and rewards ecosystem.
«3Data sourcing» TECHNIQUE
The Liquid Bonus ecosystem will accept, consolidate and present in an optimized form the following geo targeted data:
OFFERS FROM BRANDS AND SUPPLIERS - scheduled promotions and daily offers from manufacturers and suppliers. Recently, brands are increasingly active in the establishing direct contacts with consumers, so this communication channel is seen as no less important than retail;
OFFERS FROM SHOPS AND RETAIL NETWORKS - promotion campaigns and daily offers of single shops and retail networks are facing constant communication need for efficient delivery of their actual proposals to the target audience. We consider the notion of "target audience" not just as a usual classification of buyers, but rather as their current location. Indeed, targeting location to a country or city cant answer the actual consumer needs due to the complex logistics in urban areas. Most potential buyers will likely reject to cross a city for catching some discounts. The only exception is seasonal sales with significant discounts but the majority of daily purchases made in the "here and now" mode. That is, in order to achieve higher effectiveness of sales promotions, retailer should be capable of establishing communication channel not just with visitors, but also with all potential buyers located close enough to be hooked by the offer. The era of developed information technologies and mobile communications makes it possible to replace all barkers screaming about local sale with an automated means of Liquid Bonus aggregating loyalty and discount offers and distributing related information to consumers located in the immediate vicinity of the point of sale.
CONSUMER FEEDBACKS - the main focus here is on aggregating information from consumers, primarily in the form of cash-desk receipts, uploaded into the system through the Liquid Bonus wallet application. In addition to the social component («being happy with a good daily deal, dont hesitate helping others to get it and next time they will help you»), as an incentive for submitting receipt to the Liquid Bonus medium, the LiBO token «thank you drop» shall be automatically transferred from the system to the consumers wallet.----- yours, Liqbo.com
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========= STARTS 18 FEBRUARY 2018 =========
Liquid Bonus Loyalty ICO ========= ENDS 30 APRIL 2018 =========
THE FIRST GLOBAL DECENTRALIZED INTEROPERABLE LOYALTY MEDIUM SOLUTION BASED ON STATE-OF-THE-ART SIDECHAIN WITH 2-WAY PEG