I would actually never trust an ICO ranking site explicitly.
But I do use them in my evaluation process.

I also tend to grill the team about certain aspects. Because often you'd find a very dumbed down white-paper, because it needs to appeal to the masses. But that doesn't neccesary mean the project is shit.
That's why I use Telegram alot, and ask founders directly.

One of the reasons why I did not put my money in Celsius was actually due to some hard questions. I must say they did one of the best campaigns I have ever seen. So skillfully pumping marketing drivel outthere drowning out everybody with understanding of the economy involved. When I look at Welltrado, they have at least solved some of the problems. Avoiding using crypto as collateral, is certainly a step forward.
However I really don't understand the burning. Also I'd like to see some of the "partner platforms" speak out for Welltrado.