New world problem is that there is too much exclusive content from too many streaming providers. A user can not buy a subscription for all of the services, which eventually leads to the piracy.
A key feature of this platform is the lack of a mandatory subscription. You will be able to purchase the content you are interested in without additional fees. It's convenient.
Besides, I hope there will be different subscriptions of the very narrow chapters for much lesser prices than standard ones, so you can buy exactly what you want without some garbage that you are usually forced to pay for by other providers.
The most important aspects of this token will be the price and the number of good movies. I am looking forward seeing some more partnerships before the ICO.