JR - this is a very good idea and important task.  But you must not manage it.  Keep your eye on the ball.  Give the ~400MSC to some dedicated guy here with some intelligence and forget it.  Let him administer the promotion the best he can.  Maxmint has won the faith of many - I don't know whether he could operate to serve this task also.  But in any case, you can't do it.  You need to give your energy to the next contest.  

I also think you could leverage these ~400 to make a second contest.  Again, someone else could administer it.  But, when many people are competing for these funds, we'll produce a much bigger overall effect.  Forget tweets - well directed press releases are the way to go.  When those land on the right journalists, we will get plenty of the attention we could use.