Yes, if they want faster profit then go to ICO's and not bitcoin.
They offer a big percentage for the early birds like 50 percent more for the first week of buying their coins.
Once they hit the target price when it is listed with exchanges then you already have a larger profit than any investor even those in bitcoin.
I bet there is a lot who have been doing this. Just be careful not to pick the token which is a scam. There is also a lot of them that is why they keep on banning ICO's
Which is why even in the ICOs that most of them have been going into; they always end up getting screwed anyway, as they just keep investing in everything they set their eyes on without doing proper research. The same way they could not research to know the importance of the bitcoin they are holding, is the same way they will never do research to understand why they should or should not invest in just any ICO.
Hold it for a while, if you are weary and try investing on others like ICOs until you almost forget it and go back when it pumps again. Nobody know when would it be increased but it would. Be strong people.
Unfortunately most people are not getting this and that is why they easily get scared as things keep getting intense and as they keep seeing some corrections in the market, only for them to panic and sell at loss. For those who understand the value of bitcoin and what it stands for now and in the future, I am sure they would understand the importance of holding for the long term than concentrating more on the short term.