This is not a FUD but a real news. People are making this news as a negative one but if we analysis it, it is actually good for the crypto industry.
What happens these days that many scam ICO gives their ads on social media and many newbies in bitcoin world tends to invest in those ICO without any knowledge and in return only gets their hard earned money lost. So i think it is a good step for us.
Although it is a good idea and pitch for bitcoins for their better future because if people start being victimized of what they are investing in, on the names of bitcoins, are nothing but scams, then definitely the name and fame of bitcoins would be affected. So better it is in one aspect, but we are lacking with sufficient knowledge about choosing the better ICOs. We must work on this side too.
In my opinion this is a good move by Google. Facebook had banned it in January and Google followed and banned adverts for cryptocurrencies including both BTC and initial coin offering ICOs, to tackle emerging threats. This has made investment in Bitcoin more secure as the numerous scams that were intended to loot investors and defame the coins will not be able to achieve the goal they had set out for.