"we need to address all kinds of users, not just the tech savvy, like most of the other cryptos do" - they address tech savvies because the last have powerful pc-s for mining. If all the users start mining from there browsers it'll simply kill their GPU/CPU in a year. I'm not sure that the earnings will be more than a killed pc costs.
Also, mining from the browsers is less efficient than 'bare-metal' mining. It will destroy your CPU and the reward will be much lower than the reward of the tech savvies with the same hardware.
That goes without saying.
Devs, I'm just curious. How does your web mining work? Does your site install a plug-in or script to web-browser?