New world problem is that there is too much exclusive content from too many streaming providers. A user can not buy a subscription for all of the services, which eventually leads to the piracy.
A key feature of this platform is the lack of a mandatory subscription. You will be able to purchase the content you are interested in without additional fees. It's convenient.
I'm not sure this will bring more profit/value in the longterm. I guess it's important to have some data about the client, in order to recall them from time to time
I don't think looking this project in this view. It will be a different streaming network with crowdfunding. There will be a paid service. If they execute well i would love to be their customer.