Omnitude's middleware is extensive in that it has multiple use cases. This gives investors like us confidence in its system and its value as a token. Ultimately, we are looking for tokens that appreciate extensively and are backed by strong business concepts and minds. The "Hyperledger Fabric" is their design and it makes it unique in acting as a bridge between multiple platforms and devices. The "Hyperledger Fabric" is the key to security as ledgers are impossible to be altered on the blockchain as we all know... This gives me confidence 

The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for
the fourth quarter of 2017, adjusted for seasonal variation, but not for price changes, was $119.0 billion, an increase of
3.2 percent (±1.1%) from the third quarter of 2017. Total retail sales for the fourth quarter of 2017 were estimated at
$1,304.3 billion, an increase of 2.7 percent (±0.4%) from the third quarter of 2017. The fourth quarter 2017 e-commerce
estimate increased 16.9 percent (±1.1%) from the fourth quarter of 2016 while total retail sales increased 5.7 percent
(±0.4%) in the same period. E-commerce sales in the fourth quarter of 2017 accounted for 9.1 percent of total sales.

In August 2016, the quantity bought (volume) of retail sales is estimated to have increased by 6.2% compared with August 2015; all store types except textile, clothing and footwear, and household goods showed growth with the main contribution coming from food stores.

I think this is helping people be introduced into cryptos through something they are already familiar with, which is huge for the community. Typically when I talk to non-crypto people, they usually ask what do I use it for and have a hard time understanding it. However, when given use case examples, they get it. It's kind of like asking people to explain how the internet works. Most people don't know how it works but they know what they do on the internet.

Find out everything you can about the team, especially the development team and the advisory board. Look up each team member for relevant experience. Google their names. Visit their LinkedIn profiles. Look for famous  names among the advisory board of the project. Find out if the team has any crypto experience and more importantly – in which projects, or ICOs, they were involved with and the impact they had.

After 12-years’ of running a design and build web-agency in the eCommerce space, Chris is perfectly placed to help steer the industry of online transactions onto the Blockchain.His ferocious appetite for improvement will ensure that Omnitude is relentlessly innovative and delivers its promise to revolutionise the way online retailers use the phenomenal power of the blockchain.