It seems to me that I do not even look at the not very good situation in the market, many investors will participate in this project in order to observe how the platform will work. I have this kind of motivation.
As an investors they should be able to observe how the platform works, because with there observation they would gain some ideas or information on how the project is doing on the market so that they would able to weigh things out.
That must be a very assuring for every Investors as this platform might be providing the very need.