3- You must accept the truth ( Big fall), and deal with it ( intelligently) :
Things always change, but you must always adapt to each new situtation.
It is not a fall. We are just too much looking at the conversion rate to USD.
If you are trading with both crypto currency then you are in loss. The fact that you are still gaining bitcoin or Ethereum is profit already. You will just have to wait for it to be valued again at the right price.
Even those who are buying now will get profit soon. It is just those who bought at a larger price in USD who feels at loss. But heads up, it is still the crypto currency you bought until you dont sell it for USD.