I'm disappointed that aTriz chose to go the route he did, and to call a lie a "marketing strategy" is bending the truth past the breaking point.
I'm disappointed because I think he's an excellent campaign manager and an agreeable gentleman as well, and that's a rare combination on bitcointalk. The interaction I've had with him thus far has been positive. I do hope he realizes the error here and doesn't let greed cloud his judgement henceforth.
I'm going to change my positive to a neutral, and I'm hoping for some recognition of the problem on his part--the refund is a positive step. We'll see where this goes.