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sanity ? lmao selling coins of some unclear protocol that is at odds with the BTC devs ...yes BUY BUY BUY!! 
LOL
Well you say the same thing as me, but with opposition mark LOL
Disclaimer: I sold 90% of my coins 
But if dacoinminster's neutrality and passiveness do not kill his own project, I believe the real price (WHEN AND IF ALL THE FEATURES ARE IMPLEMENTED) is about to land and stay around the 1 BTC horizon.
Some kids are excited and spamming these threads reasoning about why it will be 20-30 BTC per MSC by two or three years, I invite them to do a simple multiplication (~600K MSC*30 BTC). God bless btt community!
Have someone from Forbes, Huff Post, etc. pick up a story on Mastercoin, and see how long it takes it to get to the 1-2 BTC point. That's all that will be necessary.
I think once a basic distributed exchange is in place and being used (as per the current bounty) that could end up happening. The way it rides on top of the bitcoin blockchain is very interesting and I would think worth writing about, once you have something you can share with it in the article (i.e. working distributed exchange, etc)