Omnitude acts as a middleware that plugs into existing platforms that eCommerce businesses are currently using. Hence, speed of deployment will be radically faster than a grassroots change into blockchain enabled platforms which other companies are purporting to roll out. It is essential that businesses understand the true value of middleware and hence the true value of blockchain to the eCommerce industry. This ensures that (1) accountability (2) security and (3) identity is preserved.

Types of personal identifiable information (PII) include Social Security numbers (SSNs), driver’s license numbers, government identification numbers, alien registration numbers, email addresses, taxpayer identification numbers, financial records, credit card numbers, passport numbers, employer identification number, electronic identification number, and criminal history. It also includes unique
biometric data (fingerprints, retina scans, facial geometry, iris images, and other unique physical representations), patient identification numbers, and medical records [1].