Let us all face that blockchain is really changing the way we make purchases and buy online. Once it has really been adopted on a mainstream level, business-to-business interactions will never be the same.

Ebay, Amazon and even Alibaba and its variants have revolutionised the way we purchase items and the speed at which we are able to have them delivered. It truly is about the convenience and the hassle-free way of living.

These fees vary by platform, but the range is generally 10–50% of the total sale price. Retailers build the cuts that E-commerce platforms take into the final price, which leads to higher prices for consumers and less profit for retailers. It’s a lose-lose for everyone except the E-commerce platform.

Furthermore, many of these centralized platforms cut-off direct contact between consumers and sellers. Amazon, for example, allows retailers one follow up email asking for a review and/or checking on the satisfaction of the customer. This drastically reduces the amount of relationship management a retailer can provide. To make matters worse, Amazon employs its own customer service team, who aren’t familiar with the products or company policies. This further adds to the transaction cost and could easily be done by the merchant directly.