these guys have a huge impact on the online retailing and courier industry ....one of the biggest problems these industries have is Returns . this happens because there is a misunderstanding on the customer's orders & preferences for example what Omnitude does is thy allows the customer's details to be transferred to these online retailers in an anonymous manner via the blockchain network.. preventing this return loss which is a negative interaction between supplier and customer. This could really revolutionise how online retail does sales.
It acts as an integration layer between platforms and will essentially reduce the amount of fraud and counterfeit products within the e-commerce industry. The
counterfeit issue is an essential problem that needs to be handled.
Luxury fashion is one of the Industries that have the most amount of counterfeit goods being sold and this is very popular within the Chinese e-commerce industry where are online sales grew up to 40% in 2016.