Blockchain enables supply chains to feature a high degree of transparency. A recent statistic is shown that in the United Kingdom about 30% of consumers are very concerned about issues relating to the origin of products.
Large producers do not want to reveal they're auditability. As we all know Apple Incorporated for example is one of the companies that has used unethical practices and legal loopholes to avoid paying tax.
http://fortune.com/2017/11/06/apple-tax-avoidance-jersey/Everyone knows this, but for giants like Apple, I don't think they're going to want to move to new tech that destabilises their business model so quickly.
The consumer is less aware of this because they are on a centralised relationship with Apple. Once this relationship becomes decentralized and everybody else is able to audit the Producers actions, the consumer will be more careful in who they buy products and services from period
Omnitude in my mind is looking to target SMEs at the moment.