It is not increasing that much, whatever you hear is mostly propaganda. Do not get fooled, at the moment what the "early adopters" try to do is to pump the coin to dump later on.

That is not possible to do without risk unless you have buyers willing to put their real money into it. Basically, BTCubble coin needs people to 'invest' so there is always a Greater Fool buying high while they sell and tell the others to hodl.