Omnitude will aim to make the online retail marketplace more transparent, more profitable and more secure. This instills confidence within the customer of the privatised network and allows them to ultimately come and collect if you bring integrity back into the real retail industry. This is what Chris painter the CEO of Omnitude has described blockchains effect as. In this article: https://medium.com/omnitude/how-blockchain-can-bring-back-integrity-to-the-retail-industry-70dd3cc4f481