-snip-
Lauda is not even[1] connected to bitbliss as it was solely managed by Atriz and when it comes to Atriz I believe he was tricked by them. No way he's going to risk his reputation here for just a few thousand $.
Read Atriz's comments and his trust ratings;
he did risk and for many people, lost his reputation for just a few thousand $.
[1]Apparently so.