The CEO has all the relevant experience you look for in someone in charge of an ICO including extensive knowledge of their marketplace. He was Managing Director of Pixel by Pixel which is a design, development & e-commerce agency, that hes personally grown from a one man band to a solid 16 person digital agency.
Omnitude will grow to a larger corporation upon mass adoption by e-commerce SMEs...
Having that much relevant e-commerce experience is necessary these days as ceo's are not usually competent within the industry. This allows the Investor to see that the CEO of
Omnitude is not merely another blockchain enthusiast, but is able to understand the market value of the product they are producing.
Commercial awareness is essential for the economic viability of the platform to the public for sale or for licensing. It means that they need to have a pragmatic interest in the business world where they are supplying their software to. It is necessary to have an overall understanding of the industry to take in factors which affect their product.