Monitoring their
https://ghash.io/ account shows that they have 10 th online. They are a mining company. Their rate of deployment is yet to be determined, but right now they are 1/4-1/8 of AsicMiner's hashpower so they are not a scam.
It seems to me that they are just a customer to KnC.
If you are willing to pay extra for their amazing performance at maintaining 25 jupiters at work then go ahead and take advantage of cheap shares.
There is also a possibility that in mean time they develop a chip to show.
But for now... just a group buy of some jupiters run by uncertain management.