Origin Protocol is building protocols for the decentralized marketplaces of the future. They want marketplace participants to be able to self organize and have the liberty to transact with whoever they want without a middleman capturing an outsized commission. And as was stated
in the article Origin is a highly pedigreed company  and  they are backed by Pantera Capital - an investment firm focused exclusively on ventures, tokens, and projects related to blockchain tech, digital currency, and crypto assets.