At this point, if someone has suffered a paper 90% loss, why not hold on and see if a rabbit does indeed pop up?
Because it's foolish. http://www.fpanet.org/ToolsResources/ArticlesBooksChecklists/Articles/FinancialPlanning/TheFallacyofSunkCosts/
I hear you. I wouldn't suggest to buy up a bunch of cheap LC shares, but really, if someone bought at .003 then at this point, selling for .0003 isn't going to make a difference...