so many companies for exchanges now, I want somebody figure out what is the benefits of this, maybe I will buy some tokens who knows
The benefit they have small fee for each transaction, and good support promise, also fast execution.
white this feature, it will be good for trader, and will be great benefit for token holder to get more conversion of 40% profit share for token holder.

There are a few exchanges that try to attract traders by lowering the fees and many of them also ramp up the customer support. They were not able to cope with the wave of new people that came in December, but I think that would have been the same for every exchange.