Ok let me ask you this then, if he's just starting a fund to actually BUY bitcoin, why is he telling that in the media? That would cause the price to rise (like it did over the weekend) so he has has to buy at higher prices. That makes no sense. It makes much more sense that he's actually a short seller.
He can buy without telling the media, and later buy "officially" through a institutional fund.
They can buy at higher prices as soon as they accumulate enough at lower ranges. This would spike the price up, and what they accumulated will value more than what they paid with higher prices.