It will need to provide real-time data of where the item is along the shipment process and hence can be integrated into shipping platforms.
Omnitude will be able to bring this if the systems that are currently being used are not cross compatible. This will cause a loss in the data value that businesses can extract from it.
Here it shows the importance of real time business data.
The most important asset anyone can have in business is good data. Success in the business world is all about making decisions, making them well and making them quickly. And the better informed one is, the easer that is to do. With data never previously available on the scale it is today, the art of success has shifted from being good at acquiring it, to being good at processing and extracting value from it.