Omnitude and it's middleware platform will allow retailers to decrease purchasing cost. This is because the supply chain will be able to quickly deliver expensive products and avoid holding them in the suppliers warehouse for a longer period of time. Procurement savings are the direct result of reducing purchasing costs. This will happen when a supplier's terms and discounts are reviewed thoroughly and deliveries are consolidated. It creates savings on delivery charges and the charges of accepting the processing fees.
could not agree more,
Omnitude can provide lower costs plus because they are a blockchain transaction platform..
they allow the retailer for example to track the purchase transactions of those customers. This will give a retailer a better understanding of how their customers make their purchases decisions, also it will allow their client to obtain information about their customers to then market it back to them in a more appropriate fashion
rather than of just blindly throwing ads there way
they can now customise those ads to better match the customer's preferences.