If I had to say their most interesting aspects, I'd say it's Omnitude ability to improve small businesses.. they understand that there is a grand influx of data floating around the Enterprise Arena and their idea is to utilise this to help improve functionalities and supply chains of companies alike.

For example if you can rule out all the transactions and preferences of your customers you could potentially improve sales by having a deeper understanding of who you're selling to.

Yeah I agree it really does level the playing field between the small guys and the large corporates managing to fit your position in the playing fields and really utilising Enterprise resources.

At the end of the day, this is the good corporate social responsibility we need to see from more ico teams. Way to go Omnitude !!