Hello Campleverem,the difference between this project and data brokerage traders is that data brokerage traders do not seek consent of data owners before trading their personal data, neither do they compensate them. PDATA on the other hand, seeks data owner's consent before initiating trade between seller and company. Again, transaction is direct between company and consumer or data seller. What's more, consumers are compensated with PDATA tokens for selling their personal data.