It seems that exchanges are trying to be competitive in their own various and unique ways, and if they can achieve a certain user base, then they can still be successful in their own right.  Surely, cannot knock Gemini for trying to appeal to the deeper pocket wall-street types, yet that just does not appeal to me when there seem to be quite a few options that are attempting to prove themselves.. and maybe some of these other exchange options will succeed? 

GDAX has been compared as a 0% fee trading option (at least in terms of maker fees), and yeah, GDAX seems to be trying to make money on other products, or at least the taker fees may make up for the low maker fees? yet I am surprised for how long GDAX have kept their maker fees at 0%, and the binance fees seem a bit more realistic with .1% maker fees, with a discount of 50% to buy their BNB token.. That 50% discount is a big incentive and helps to push their seemingly utility token.  I certainly could not resist buying a few BNB tokens, just to receive a 50% discount on fees.  Almost any time that I start with a new exchange, there is a bit of fear and a bit of a learning curve, and at first I felt that the Binance interface was a bit clunky and even buggy - but I am kind of getting used to it, how it loads, and surely I do like exchanges that allow me to sort the order of my outstanding orders (by amounts rather than by chronology of when the orders were placed), and Gemini does not have that feature, either.