I guess I can see the value of the saddle pad, and the benefits, but I wish there was more info on a marketing plan, how's the word going to get out to the horse industry? It listing ads in magazines enough exposure? I do agree that this market if huge and generally speaking true horse lovers will spend the money if they are convinced there is a problem with a solution, I wish EHO the very best, I'm going to consider this one, thanks.