There have been fundamental changes in the ways the customers buy products in the Ecommerce industry. They read reviews, they look for the right sellers and the pay using appropriate and proven methods. All this sums down to is that they want security and want to pay for an item that will come as described. They need identity verification that who they are pay to and who they are paying through are trust.

Omnitude brings this to a whole new level with its OID (Omnitude Identity) which can be listed across platforms.

Online retailers put a lot of focus on communicating product offering as well as promotions, but prospects need more than that.  Value and entertainment goes a long way but that requires more work.