"The app completely bypasses regular internet service and the conventional WiFi, as it uses a proprietary download access protocol that is independent of how much data a user has with their internet service."

That's funny. I don't think bypassing them would be that easy and legal. Internet free sms provider are not able to bypass the sms system with my operator and the Nollytainment idea seams like a Nigerian scam.
FYI Nollywood is Nigerian flim industry.