You are totally right, it is difficult indeed - but we have a very solid setup with both financial and industry support. We're also in touch with authorities that play a big role in that market. For your question on why to use Blockchain, I could quickly summarize it as follows:

• It allows for micropayments needed in our patient incentive programs, rewards, and discount programs, connecting the parties (e.g. insurance company and patient) in real-time and based on predefined rules written in smart contracts (imagine certain statements from insurance policies to be fixed there)
  
• The MDX token acts as internal application unit of account to interact with the smart contracts

To give you another example: Patient with diabetes may be paid in real-time for each glucose lab result within normal range. In long-term, IOT devices that record patient blood pressure, blood sugar, and others will be integrated into the patient app.

Also the general benefits like immutability and transparency play a big role these markets. Without blockchain it is much more costy to have the secure setup needed. Last but not least, the tokens / tokenomics allow for an interesting setup to attract strategic partners and customers in the market in the early stage (by selling or airdropping tokens) cause they may benefit from exponential use at a later stage if the common vision can be implemented.

Do you like that explanation?