You dont even have to consider the mans reputation.  Who can blame him for cashing in peoples recognition of his name, thats how the world works unfortunately.   Its easier then thinking or in this case I suggest peoples just do the maths on this.

Dont look at price, look at market capitalisation and revenue.  Alternate streams such as VISA and Mastercard, the main play is in Dollar breaking down as the worlds main reserve currency.  Just like BTC in crypto is the main monetised blockchain but theres alternates.    Theres a reason why people use dollar but also why they would switch to alternatives.

But in any case 1 mill for a coin is pretty much impossible by modern dollar values, if it lost 90% of its value then possibly that would justify it.