I watched the site and it seems to me that hard cap - 30,000 ETX is an overstated wait for the team. I certainly hope that the collected amount will be enough, but hard cap is currently high.
In contrast to the platform that they are going to create, I think the hard cap is really too high. Sometimes setting up a low hard cap can attract more contributors to the project.
Why not? The hard-cap is high because they know that they should give an opportunity for those who actually wanted to buy their tokens to use them.