If that is something big, then I do not know what big is any more. Satoshi emerging from retirement is what would make the cut for me, would you think not? I mean, every day some company is announcing something. This is just another footnote update that people will not even remember in a couple of days. Sorry to ruin the party guys, but that is a fact.
Well companies try to attract people however they can. Sooner or later all announcements are forgotten. It is a matter of making an impact and being in a spotlight at least for a day or two. So many ICO nowadays and I think such advertising is quite attractive. At least I liked the video and will try remembering to check April 18th what it will be. From the video I'd say it will be either partnership with some brand. And if it is a big brand then it is really big news as at this crypto state any big company acknowledgement is very healthy for the market.