Re: MasterCoin: New Protocol Layer Starting From “The Exodus Address”
I hate PR firms and the notion of hyping this thing up. Let's just make the damn thing work really well. That will bring more users than 50 PR firms. Why spend 'a LOT' of money telling people about how great this is. Why not just let them find out on their own accord. This is accomplished for free the day we make the system highly functional. Putting pretty paint on it won't get us to the finish line any faster. Forget the PR and the hype. We don't need that. We need to focus on a kick-ass solution that just works. The rest will take care of itself.
This was exactly my attitude when this PR firm was first suggested. However, I have several seasoned entrepreneurs on my board who intervened and convinced me that this sort of marketing early on could be critical to attracting the brains and money that will make the difference between success and failure. I'm an engineer at heart, and tend to view marketing very skeptically, but others who have learned this lesson the hard way have helped me balance out my perspective.
I'm actually really excited about this PR firm, now that I have seen their proposal. We're about to sign up Michael Terpin's firm SocialRadius for a three-month effort (month-to-month after that). He's offering us a steep discount because he believes in the MasterCoin concept, and is taking payment in BTC/MSC (50/50 split). Michael is a proven thought leader in the bitcoin space (https://www.google.com/search?q=%22michael+terpin%22+bitcoin), and I can't imagine a better firm to represent us.
The cost will be $6k/month. After three months, you guys can let me know whether you think it was money well spent
