I, for one, am excited to hear about this project. Here are my thoughts:
1) The bounty program is great. It's actually one of the fewer bounty programs I enjoy doing. The team has done a good job on this.
2) Does the bounty detract from the project? I think not. It only encourages more use.
3) I can't say this project will moon, though I would love it to, but the keys for it mooning is mass adoption and countries where betting is big, I see this doing well.