Great idea. Have you thought of pet food ingredients? There's an ico that tracks where foods and ingredients come from which is great for humans in terms of food quality, i.e. is it really organic? So how about doing the same for pet food. F.e. how much corn/soy is really in dry pet food? I mean dogs and cats are not supposed to eat that crap at all. And they put on the bag something like all ingredients your pet needs. Are you fking kidding? So the idea is exact sources, exact percentage by ingredient, i.e. contains 80% corn with meat flavor, etc. I mean what do they do with all the cow, pig and chicken organs, skin, bones, cartilage anyway? It's what pets should be eating, right?