Don't have the exact quote, but didn't friedcat say that multiple teams were developing in parallel for ASICMINER? That would significantly increase their chances.
Multiple teams will help.
Cointerra will be liquid cooling and AM will be immersion cooling, but cointerra is selling equipment at $3/GH, will AM be able to beat that?
Immersion cooling will be hard to ship. I bet the usbs won't be immersion cooled.