Take a look at the BehaviourExchange (BEX) user interface as contained in this article:

https://hackernoon.com/sneak-peek-of-behaviourexchange-user-interface-5dd615bce827

First impressions for me were:
- that it looked classy
- lots of white (which is an important design princilple
- everything seemed logically laid out (I didn't have to search around in unusual spots for anything)
- there was heaps of information, settings and options available, yet it retained an uncluttered look, and
- I was left with the feeling that, as a novice, I would be able to use the system.

Take a look and see what your first impressions are. You are quite welcome to quote and respond to this comment. I would like to hear other comsumers' thoughts.