Are there any issues in the current game industry, why did someone launched an ICO for this ? My hard guess would be that, the game industry it's at a point where they need some breakingly new perspective, hence this ICO.
It is really simple,in my opinion. The game industry is suffering from a major daily adaption from scammers,untrusty gamers which results in a massive lack of trust towards each player.
They are launching this ICO,hoping that our sustainable growth of game industry should play a major role in establishing the bingo blockchain ecosystem. The game industry itself is in a rapid growth tho. Games,not only meets the entertainment needs of different social groups,genders and users of different ages, but they are also irreplaceable in our lives.