If I understand your question correctly, your question is how to get the word out about BTC.  

In my view, the first step is making BTC easy to use for the average consumer.  That means easy to receive and spend.  There must be a solid utility behind BTC since the average consumer does not care about the libertarian arguments against centralized power.  They only care about ease of use and speed.

Currently, there are not many opportunities to spend your BTC to buy goods and services.  As such, most people either cash out or wait for the price to appreciate to their desired level before selling.   This is a serious limitation on adoption of BTC.  

The main question people ask after hearing about BTC, is 'That sounds great, but where can I spend it?'  

Before any marketing can be effective, people need to be able to spend BTC as easily as credit cards otherwise they will simply stick with the current system.