There is a special coin called ECOM in the Omnitude ecosystem. When the merchant's suppliers and customers will purchase or earn the tokens it will allow Omnitude to generate its own funds. It will play an important role in the long-term development of Omnitude.
It is an ERC20 token meaning that it can be stored in a variety of wallets that are easily accessible and enables Omnitude to create its own funds to build its blockchain platform.
https://medium.com/@jgm.orinoco/understanding-erc-20-token-contracts-a809a7310aa5Before going in to the details, it is important to understand that there is no central registry for token contracts so the uniqueness of a particular name or symbol is not guaranteed. Once you have created a token contract you should ask for it to be added to common sites such as Etherscan, MyEtherWallet and CoinMarketCap, although be sure to follow the instructions at the links provided for your best chance of the submission being accepted.
As soon as this is done, the public can finally hold ERC tokens!