TON (abbreviated name of Telegram ICO) emerged as a solution to the problems common to all cryptographic currencies. The idea is simple: to make block chains more accessible by giving them a common base. TON architecture is designed to allow three things;
Speed and scalability
Easy-to-use interface
Large user base
Thanks to its flexibility, it will not only be a messaging application but also a shopping integration.
If you are a crypto money follower and are investing in ICOs, you already use the telegram. An ICO that will directly interact with 200 million active users. The idea is quite good and resembles Kik's KIN symbol.