I understand that this is a project to collect data from retailers, manufacturers, consumers, and then what do you do with the amount of data collected?
Well they can always do what Mark Zuckerberg did and sell the data to people like cambridge analytica. That's pretty much standard procedure lol
I think it is illegal because without permission,we can't have people's personal data.so this topic leading us many bad question about them.so they need to clear this matter