I wonder if there is a way that prevents other companies from collecting and retaining your consumer profile data, that is, once you become a member/client of BehaviourExchange? It would be interesting to see a discussion on the legalities and principles of profile exclusiveness/ownership as it relates to the business marketplace.
There is a way and it wil definitily be discussed in the near by future. GDPR regulations will bring more safety and privacy to the whole sector, including BehaviourExchange.